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Graphic Designer Marketing and Retail Experiences

The Coca-Cola Company

  • Location: Atlanta, GA - USA
  • Post Date: 11/1/2018
  • Job Type: FULL TIME
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Job ID: R-09861

Position Overview:

This role, reporting to the Sr. Director of Design for Retail, Licensing, & World of Coca-Cola, will lead the design development of visual communication to support the business needs (including signage, way-finding, graphic standards, marketing collateral, e-marketing and in-store communication).
We are seeking the perfect blend of strategic and creative thinking, combined with proven ‘hands-on' design execution skills as well as a strong track record of leadership and communication. Ultimately this role is about creating value for The Coca-Cola Company, by effectively using the power of Design.

:
This role, reporting to the Design Director of Retail, Licensing, & Attractions, will lead the design development of visual communication to support LRA business needs (including signage, way-finding, graphic standards, marketing collateral, e-marketing and in-store communication).

The role will require close partnership with the Licensing/Retail/E-com business partners to ensure communication meets business objectives and delivers results - while also pushing beyond the expected to create fresh design output that provokes reconsideration of our brand.

Function-Specific Activities:
We are seeking the perfect blend of strategic and creative thinking, combined with proven ‘hands-on' design execution skills as well as a strong track record of leadership and communication. Ultimately this role is about creating value for The Coca-Cola Company, by effectively using the power of Design.

Solve for business objectives without sacrificing quality of design. Must be able to work with stakeholders with differing points of view and provide innovative solutions within the parameters of the business needs, timing/budget, and brand standards.
Lead Internal Collaboration: lead collaboration between marketers, merchants, design team and agencies to develop and/or create: communication style guides, signage, point-of-sale and wayfinding communications, and packaging.
External Agency/Partner/Vendor Selection: drive partner selection process to identify external resources/partnerships needed to grow the business.
Project Management: Own/manage timeline/resources to ensure on-time/on-budget delivery.
Design Leadership: Align on intent with Design Director and execute, providing opportunities for input/oversight.
Identify innovative solutions that drive consistency across communication channels (in-store, marketing, e-com), provide clear communication direction to partners, and leverage efficiencies/scale to manage resources, time and learnings.

Years of Experience:

5-7 Years Experience

Leadership Behaviors:

  • DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help sustain our business(encompassing everything from continuous improvement to new product and package innovation). 
  • COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS: Develop and leverage relationships with stakeholders to approximately stretch and impact the System (Company and Bottler).
  • ACT LIKE AN OWNER: Deliver results, creating value for our Brands, our System, our customers, and key stakeholders. 
  • INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible. 
  • DEVELOP SELF AND OTHERS: Develop self and support others' development to achieve full potential. 

Growth Behaviors:

  • GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
  • SMART RISK: Makes bold decisions/recommendations.
  • EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
  • PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
  • FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Apply
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