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Junior Brand Manager Water

The Coca-Cola Company

  • Location: Bucharest, Romania - ROM
  • Post Date: 1/1/2019
  • Job Type: FULL TIME
  • Post End Date: January 25 - 2019
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Job ID: R-16332

Position Overview:

Assist in the development and implementation of the brand strategies and the big bets initiatives that will drive brand health amongst and market share.
Assist in managing and build the Brand to achieve targeted volume, share, and contribution and image results.
Assist in analyzing all feasible brand/ category opportunities in order to strengthen the brand.

Function Specific Activities:

KEY DUTIES / RESPONSIBILITIES
Analysis:
Assist in developing a superior knowledge of the consumer; customer; system value chain; key competitors and relevant environment (legal, natural, technological, political, and economic).
Assist in identifying and capture opportunities to grow the brand profitably.
Conduct regular Brand Health Analysis & Action Plan.
Closely follow up innovation trends.

Planning:
Assist in developing brand strategy along with  Sr. Brand Manager/Marketing Manager.
Source new and special ways to increase relevance of our products to the consumer through innovations i.e. in pack sizes, label design, promotions that enhance the purchase decision.
Assist in ensuring strategic brand communications (including advertising, promotion and media plans). Follow up on Brand investments including ad production, brand development and research.

Implementation:
Implement agreed and approved marketing activities, promotions, consumer activations in the region with excellence, On Time.
Closely monitors the performance of market activities, and make fact based recommendations for improvement, corrective action and implement with success the agreed recommendations.
Assist Sr. Brand Manager/Marketing Manager in leading creative agencies to ensure appropriate communication materials (e.g. TV, radio, print, POP) are developed.
Manage and lead activation/promotion agencies and other third parties and collaborate with other departments (Finance, Technical, and Operation Marketing Managers) for executing brand plans with excellence and evaluating results and learning.
Develop detailed CPS for each project and ensure timely delivery of each step by related parties.
Coordinate with cross functional teams to ensure effective and efficient implementation of the agreed activities, follow and evaluate the market execution, refine the execution plan (if needed) and analyze the results.
Co-ordinate and analyze research studies required for effective brand management.

Control:
Follow up on brand success measures. 
Monitor brand performance and take corrective action if necessary.
On-going review of the competitive activation and presence.
DME control: ensure expenditures are in line with the budget and submitted claims are legitimate and in accordance with the defined policies.

COMMUNICATION COMPLEXITIES
Sr. Brand Manager

Region Marketing Manager
Bottlers Trade Marketing Team

BU Marketing Team
Advertising & Media & Activation & Brand PR Agency
Technical Team within Task forces
Finance Team

 

ANALYSIS
Assist in understanding the changing consumer, market and competition dynamics and together with the Sr. Brand Manager and Marketing Manager translating these insights into winning brand plans and tactics.
Assist in understanding consumer need states and translate them into actionable plans to drive brand penetration.
Assist understanding consumption occasions and translate them into actionable plans to drive brand frequency.
Analyzing GlobalData data and RA monthly to come up with actionable steps to improve brand vol. by pack.
Analyze BGS on a monthly basis to come up with actionable steps to improve brand health and imagery KPI's.
Analyze pack performance to decide on actionable steps to improve pack performance and drive the business strategically.
Monitor DMI allocation and handling budget day to day work.

JUDGMENT AND DECISION MAKING
Assist in developing and implementing Brand Annual Business Plans.
Follow up on allocation of DMI across Brand Activities.
Deal with and manage daily relationship with agency teams.

INNOVATION

Assist in developing all packaging innovations
Assist / responsible for innovative / tactical volume driving initiatives
 

RELATED EXPERIENCE REQUIREMENTS/ QUALIFICATIONS 
Minimum: 2- 3 years Brand Management Experience

EDUCATIONAL REQUIREMENTS
University/Bachelor's Degree

English: advanced.

Job Requirements:

Analysis:
Assist in developing a superior knowledge of the consumer; customer; system value chain; key competitors and relevant environment.
Assist in identifying and capture opportunities to grow the brand profitably, as well as follow up on innovation trends.
Conduct regular Brand Health Analysis & Action Plan.

Planning:
Assist in developing brand strategy along with Sr. Brand Manager/Marketing Manager.
Source new and special ways to increase relevance of our products to the consumer through innovations i.e. in pack sizes, label design, promotions that enhance the purchase decision.
Assist in ensuring strategic brand communications (including advertising, promotion and media plans).

Implementation:
Implement agreed and approved marketing activities, promotions, consumer activations in the region with excellence, On Time.
Closely monitors the performance of market activities, and make fact based recommendations for improvement, corrective action and implement with success the agreed recommendations.
Assist Sr. Brand Manager/Marketing Manager in leading creative agencies to ensure appropriate communication materials (e.g. TV, radio, print, POP) are developed.
Manage and lead activation/promotion agencies and other third parties and collaborate with other departments (Finance, Technical, and Operation Marketing Managers) for executing brand plans with excellence and evaluating results and learning.
Co-ordinate and analyze research studies required for effective brand management.

Control:
Follow up on brand success measures and brand performance, taking corrective actions if necessary.
On-going review of the competitive activation and presence.
DME control: ensure expenditures are in line with the budget.

Years of Experience:

2-3 Years Experience

Growth Behaviors:

  • GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
  • SMART RISK: Makes bold decisions/recommendations.
  • EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
  • PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
  • FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

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