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Sr National Sales Executive - Atlanta or Dallas

The Coca-Cola Company

  • Location: Atlanta, GA - USA
  • Post Date: 12/1/2018
  • Job Type: FULL TIME
  • Post End Date: December 10 - 2018
  • TRAVEL REQUIRED: 00% - 25%
  • RELOCATION PROVIDED: No
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Job ID: R-19195GA-Atlanta

Position Overview:

Responsible for leading the overall Six Flags & Coca-Cola partnership, building out long term strategic as well as annual business plans, marketing initiatives, and managing the overall P&L. The role requires a “SMARKETER” (skilled in sales and marketing) who is strong in both customer management and marketing, enabling them to lead KO business objectives across the breadth of a customer's organization. Leads a cross-functional team including the Senior Customer Marketing Manager, as well as Bottler Sales Leads and Marketing Activation Managers at each US park and the Customer Operations Manager, in order to drive beverage growth plans and brand consumer marketing programs with Six Flags, ensure execution of marketing and beverage initiatives and deliver review of programs and analysis and stewardship of results. Responsible for contract negotiation and issue resolution as well as ensuring delivery of contractual commitments and stewardship of contractual assets in coordination with Bottling partners. Galvanizes global Coca-Cola System in support of Six Flags global expansion.

This role will also have secondary responsibility for another small SPM customer.

Function Specific Activities:

Function Related Activities/Key Responsibilities

  • Develop short and/or long-term business plans and help co-author strategic marketing plans. 
  • Identify business objectives, strategies, key initiatives and performance measures based on overall customer and company objectives. 
  • Sell in of key initiatives.
  • Lead cross-functional team to ensure flawless execution of annual beverage business plan. 
  • Responsibilities include implementation of volume and brand building programs, tracking the business performance, budget management, resolution of customer issues and stewarding of results to customer and CCNA management.
  • Lead contract and product category negotiations with customer, gain alignment across system for deal structure.
  • Build strong collaboration with the key customer personnel and CCNA Teams in order to develop and execute programs that deliver on the customer strategy and consumer objectives for both the customer and the company
  • Create and develop sets of co-branded marketing programs and tools around the areas of advertising, packaging innovation, equipment innovation, retail environments, brand set optimization and venues/events marketing in order to bring The Company's brands to life with consumers and enhance brand equity and attributes.

Education Requirements: 

  • Minimum Required:  BS/BA (or equivalent); Preferred Level: MS/MA/MBA (or equivalent)

Related Work Experience: 

  • Minimum Required:  5+ years of customer leadership experience; Preferred Level 7+ years
  • Minimum Required:  3+ years of marketing experience; Preferred Level 7+ years
  • Minimum Required:  Experience leading complex negotiations
  • Minimum Required:  Experience managing total portfolio

Functional Skills:   

Advancing the Customer Relationship:

  • Ability to facilitate and accelerate the business relationship based upon an understanding of the customer.
  • Includes the ability to actively listen and engage in conversation with customers to uncover relevant information, resources and solutions.

Marketing Operating Strategies:

  • Knowledge of and ability to apply basic marketing operating strategies (e.g., media planning, pricing strategies, trade/consumer programs and promotions) used in the execution of marketing plans.

Business Planning Development and Analysis including sell in of key business plan initiatives:

  • Ability to develop and implement strategic annual business plans as well as track and forecast business results throughout the year.

Contract Procedures:

  • Knowledge of contract procedures, negotiations and Coca-Cola system approval processes. Ability to understand and interpret customer contracts.

System Knowledge:

  • Knowledge of and ability to leverage our total system (foodservice, bottler, supply chain, brand, marketing) to identify customer opportunities, implement solutions and resolve issues as they arise.

Job Requirements:

Develop short and/or long-term business plans and help co-author strategic marketing plans. Identify business objectives, strategies, key initiatives and performance measures based on overall customer and company objectives. Sell in of key initiatives.
Lead cross-functional team to ensure flawless execution of annual beverage business plan. Responsibilities include implementation of volume and brand building programs, tracking the business performance, budget management, resolution of customer issues and stewarding of results to customer and CCNA management.
Lead contract and product category negotiations with customer, gain alignment across system for deal structure.
Build strong collaboration with the key customer personnel and CCNA Teams in order to develop and execute programs that deliver on the customer strategy and consumer objectives for both the customer and the company
Create and develop sets of co-branded marketing programs and tools around the areas of advertising, packaging innovation, equipment innovation, retail environments, brand set optimization and venues/events marketing in order to bring The Company's brands to life with consumers and enhance brand equity and attributes.

Years of Experience:

5-7 Years Experience

Growth Behaviors:

  • GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
  • SMART RISK: Makes bold decisions/recommendations.
  • EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
  • PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
  • FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Apply
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