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Experiential Design Manager

The Coca-Cola Company

  • Location: Atlanta, GA - USA
  • Post Date: 3/1/2019
  • Job Type: FULL TIME
  • TRAVEL REQUIRED: 00% - 25%
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Job ID: R-19476

Position Overview:

The Experiential Design Manager for Licensing & Retail will lead the design of Retail concepts and experiences. This will include leading the design work to re-imagine World of Coca-Cola, to refine the experiences within our owned stores and to support the development of potentially new licensed store concepts. This leader will collaborate with a cross-functional internal team as well as working with vendor and agency partners in the development and implementation of plans..

Function Specific Activities:

Core Competencies

  • Drives Innovative Business Improvements - Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation and rational risk-taking.
  • Balances Immediate and Long-Term Priorities - Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals.
  • Delivers Results - focuses on the critical few objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations.
  • Imports and Exports Good Ideas - Relentlessly seeks, shares and adopts ideas and best practices in and outside the Company and embraces change introduced by others.
  • Develops and Inspires Others - Builds and maintains relationships that motivate, guide, and/or reinforce the performance of others toward goal accomplishments.  Develops self and others to improve performance in current role and to prepare for future roles; seeks and provides feedback and coaching to enhance performance.
  • Lives the Values - Demonstrates the values of The Coca-Cola Company through words, actions, and by example; fosters an environment that reflects the values of the Company.

Functional Skills

  • Creative Brief Development - Knowledge of the creative brief development process.
  • Creative Concept Evaluation - Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
  • Creative Concept Generation - Knowledge and expertise of methods of brainstorming/creative concept generation.  Includes knowledge of facilitation procedures for creative sessions. Mood boards , construct drawings. And/or 3d visuals for prersentation/design proposals.
  • Agency Management - Knowledge of methods or techniques used and ability to inspire agency performance.
  • Company Knowledge - Knowledge of Company history, principles and values in order to communicate appropriately with consumers and dignitaries around the world.
  • Property/Program Identification - Ability to identify meaningful and relevant programs/properties that will have the most impact on specific target audience.
  • Project Management - Ability to manage projects to ensure successful delivery (on-time, within budget, meeting agreed upon success criteria) to establish clear goals and accountabilities.  Also includes the ability to develop project plans, allocate resources, identify potential issues/risks and develop contingency plans. Serve as liaison between agencies/content providers and internal and external stakeholders to coordinate content review and approvals, production and implementation.
  • Evaluation of Third-party Rights & Capabilities - Ability to evaluate the relevance of current properties and rights and identify the need for the acquisition of new rights.
  • Marketing Innovation - Ability to identify and develop innovative ideas in order to create a proprietary advantage.
  • Marketing Research Application - Ability to leverage research results into actionable marketing and business building initiatives.
  • Financial Analysis - Knowledge of and the ability to use basic financial analysis related to marketing effectiveness and resource allocations.
  • Network/Resources - Ability to develop diverse network/resources to leverage “best in class” knowledge, approaches and processes.
  • Related Industry Knowledge - Knowledge  Retail Enviroment Design and understanding of industries, agencies and/or companies known for innovation, trends and forecasting in order to identify possible applications to the Company.
  • Vendor Management - The ability to evaluate and ensure that vendor performance meets or exceeds defined performance standards and adheres to overall company policies and procedures.
  • Communication Skills - Strong written and verbal communication skills and ability to address various groups and lead project presentations in a clear and compelling manner
  • Marketing/Activation Programs - Knowledge of how brand positioning is interpreted and used for the development of marketing/activation programs.
  • Brand Positioning - Knowledge of specific brand positioning and brand architecture of the Company's brands.

Job Requirements:

Years of Experience:

3-5 Years Experience

Growth Behaviors:

  • GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
  • SMART RISK: Makes bold decisions/recommendations.
  • EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
  • PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
  • FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Apply
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