Strategic Insights Manager - Southern CA

Function Specific Activities:

POSITION ACTIVITIES/RESPONSIBILITIES:

• Assist with the evolution of the global beverage category vision and portfolio strategies. 
• Develop goals, strategies, and plans that directly impact the multi-year revenue and profit of the customer/partner and the Coca-Cola Company.
• Lead the identification of incremental whitespace profitable category growth opportunities
• Develop  joint marketing stories that leverage data and insights ranging from secondary/syndicated to primary / custom (eg. NPD CREST, DINE, qualitative, quantitative, etc) to drive growth. 
• Role will act as the Insight SME for the customer, leadership team, and broader cross functional team.
• Responsible for category performance analysis (eg. Customer/Partner Product Mix report, joint beverage scorecard, and forecasting associated with SFTK, renewing category growth, Discovery Analytics, and annual planning, etc)
• Other duties as provided by the customer/partner.

Related Work Experience: 

Customer Focus:

• Making customers (external and internal) and their needs a primary focus of one's actions
• Developing and sustaining productive customer relationships
• Creating and executing plans and solutions in collaboration with the customer.

Delivering Relevant Local Consumer Strategies:

• Making consumers and their needs the primary focus of the business
• Developing, evaluating and selecting consumer-based actions that maximize mutually beneficial, long-term, profitable volume and revenue.

Marketing Concepts:

• Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.

Trend Analysis:

• Knowledge of and ability to gather, interpret and apply multiple consumer/industry insights and trends used in the development of marketing strategies and programs.

Marketing Research Application:

• Ability to leverage research results into actionable marketing and business building initiatives

Syndicated Sources:

• Knowledge of syndicated sources (e.g., Nielsen, DINE360, Discovery Analytics. NPD CREST, etc.) used in the analysis of trended consumer and volume dynamics.

Consumer Research Approaches:

• Knowledge and understanding of consumer research approaches (e.g., concept testing, ad testing, focus groups,  etc).
• Ability to brief, consult, and design with a research company on the design approach, sampling techniques, research protocols, etc.
• Cross Functional Collaboration (eg. Sales, Brand, CCFS, and Agencies)
• Other as identified by the customer/partner.

Educational Requirements:

Minimum Required:

• Bachelor's Degree in Marketing/Business or equivalent work experience.

Experience
 

Minimum Required:

• 5-7 years experience in a consumer packaged goods company, preferably in both customer management and marketing roles, Foodservice Channel or relevant experience preferred.

Client Immersion Requirement: Annual Store Training

Travel Requirements: 25%

Client Workspace Los Angeles County

Relocation Assistance: None

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Job Requirements:

Years of Experience:

Growth Behaviors:

• GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
• SMART RISK: Makes bold decisions/recommendations.
• EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
• PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
• FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
• EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.