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Business and Commercial Strategy Manager Switzerland

The Coca-Cola Company

  • Location: Bruettisellen, Switzerland - CHE
  • Post Date: 3/1/2019
  • Job Type: FULL TIME
  • Post End Date: March 28 - 2019
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Job ID: R-20433

Position Overview:

The Business and Commercial Strategy Manager is a key member of the TCCC Franchise Operations team, reporting to the Franchise Country Manager, a critical business partner for the central Marketing and Strategy & Insights teams, as well as our bottling partner/s (currently CCH in Central Europe). It is responsible to steer and evolve the strategic direction of the business in close collaboration with the Franchise Country Manager. The role is also responsible for Performance Management, Commercial Insights and Business Planning for its respective country/market.

The role will actively contribute to achieve BU strategy and goals in the defined territory while supporting the EMEA/Corporate goals assigned to the BU. Responsible for (1) partnering with the FO GM to deliver the BP; (2) driving the longer term strategic direction through our three-year LRP and annual BP as well as joint-planning with CCH; and (3) identifying, connecting and communicating truly game-changing market and business insights to enable impactful strategies with our Consumers, Customers and Stakeholders.

The role involves leadership and accountability to design, understand, analyze and connect all KBIs related to our performance holistically, gather and develop game-changing Consumer and Business insights, and identify market trends and competitive dynamics shaping our business. All are required to build strategies and plans that will provide us with a sustainable long term competitive advantage and growth.

Function Specific Activities:

The Business and Commercial Strategy Manager is a key member of the TCCC Franchise Operations team, reporting to the Franchise Country Manager, a critical business partner for the central Marketing and Strategy & Insights teams, as well as our bottling partner/s (currently CCH in Central Europe). It is responsible to steer and evolve the strategic direction of the business in close collaboration with the Franchise Country Manager. The role is also responsible for Performance Management, Commercial Insights and Business Planning for its respective country/market.

The role will actively contribute to achieve BU strategy and goals in the defined territory while supporting the EMEA/Corporate goals assigned to the BU. Responsible for (1) partnering with the FO GM to deliver the BP; (2) driving the longer term strategic direction through our three-year LRP and annual BP as well as joint-planning with CCH;  and (3) identifying, connecting and communicating truly game-changing market and business insights to enable impactful strategies with our Consumers, Customers and Stakeholders. 

The role involves leadership and accountability to design, understand, analyze and connect all KBIs related to our performance holistically, gather and develop game-changing Consumer and Business insights, and identify market trends and competitive dynamics shaping our business.  All are required to build strategies and plans that will provide us with a sustainable long term competitive advantage and growth.

Key Duties/Responsibilities Business Strategy Development

Set overall business strategy for country/market in close partnership with country manager, taking overall business unit and company strategy into account (key POC for CEE Strategy & Business Planning Director) and lead alignment with bottling partner leadership (key POC for bottling partner senior management), i.e.

  • Lead Long-Range Planning and Annual Business Planning processes
  • Lead Revenue Growth Management opportunity identification and initiation with respective system teams
  • Lead and coordinate merger and/or acquisition efforts alongside country manager and in collaboration with other teams are required (finance, marketing, etc.)
  • Lead and oversee Contingency Planning through ongoing risk and opportunities identification and communication, identifying and co-leading meaningful course-correcting actions for effective performance management

based on all available internal and external business metrics and through insights generation regarding consumer, shopper and customer, and in partnership with BU Business Intelligence for industry estimates and long-term trends identification.


Commercial Strategy Execution

Lead collaboration and alignment with bottling partner regarding market execution of agreed brand plans, i.e.

  • Evolve and articulate OBPPC architecture and seek for improvement opportunities in close collaboration with bottling partner counterparts
  • Provide strong analytic expertise to drive superior business and performance understanding and support the country system leadership team to enable effective execution of marketing and innovation priorities with optimal allocation of resources
  • Support the promo strategy together with bottling partner (insights and practices)
  • Fine tune and further develop Net Share Revenue, Promotion and Single Serve Growth strategy execution
  • Manage and lead McDonald's key account for TCCC in respective market

COMMUNICATION COMPLEXITIES

  • Communication of market and business drivers and performance and advanced strategic analysis, priorities and plans to Franchise and CEE leadership team and Corporate Strategy and S&I leaders and other senior management through business performance reviews, strategy and business plan sessions et. al.
  • Communication and alignment of market and business environment drivers, KO System strategic direction/priorities and performance with bottling partner senior leaders

External: Communication with senior leaders of major customers, key advisors and other stakeholders to progress and successfully deliver on customer and business development initiatives

Strong communication skills to lead and influence change:

  • Must be able to influence internal and external stakeholders such as senior management and team members of the KO system, bottler and target companies' senior leaders
  • Strong negotiation/communication skills to align strategies and value-based relationship/networking building skills in sensitive situations are essential
  • Write and present effectively; adjust to fit the audience and the message in a concise and inspiring way
  • Effectively negotiate and manage projects with consultants/suppliers to ensure quality of output and ROI

ANALYSIS

  • High degree of analytical skills is required, with strong ability to analyze across multiple data sources to identify the cause of the issue and make recommendations based on findings
  • Types of issues that need to be analysed are, amongst others: In BP, macro environments trends and forecast, RTD market trends and forecast, competitive profit analysis and their strategy, future opportunity areas for markets, system economics
  • Deep analytic skills are needed to uncover opportunities for our business growth based on deep understanding of KO business and external market factors
  • Creating compelling business cases based on financial scope

Judgment and Decision Making

  • Strong understanding of broad business issues, trade and competitive environment and anticipating possible scenarios to proactively adapt and inform our plans
  • Ability to synthesize consumer and shopper research results and translate back into strategic clear business recommendations
  • Problem definition and problem solving skills coupled with structured thinking, strong analytical abilities and story telling skills                                                                    
  • Must be able to take hold of the information, focus on the most important findings and opportunities, prioritize the business initiatives and lead the System alignement  for the medium and long term
  • Use appropriate tools and techniques to plan, secure resources for, manage, assist and ensure the progress and ultimate completion of designated projects; effectively manage one's own time and resources to ensure that work is completed
  • Understand stakeholder motivation and lead fact-based discussions to desired business decisions and market impact

Innovation

  • Prioritize business issues and design innovative, practical and efficient solutions to address these issues
  • Reinvent research/analyses methodologies and create new ways-of-working to strengthen S&I capabilities

Required Qualifications

Type of previous work experience required:

  • Significant experience in Strategy, Planning and/or Consumer and Shopper Insights from a consumer goods or a leading business consultancy company or other relevant industries
  • Proven understanding and effectiveness with business and commercial strategies, sales, marketing, consumer/shopper insights and distributor management
  • Experience in commercial and business development area within a multinational organization
  • Sound understanding of system economics, category management and channel marketing
  • Excellent communicator with strong leadership and interpersonal/relationships building skills
  • Influencing and negotiation skills at a cross functional senior level with credibility
  • Ability to assimilate a wide range of data to solve problems and develop coherent plans

How many years of previous work experience are required?

7+ years

University/Bachelor's Degree

TRAVEL

Up to 20% for BU meetings and FO team meetings.

Job Requirements:

Years of Experience:

Growth Behaviors:

  • GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
  • SMART RISK: Makes bold decisions/recommendations.
  • EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
  • PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
  • FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

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