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Senior Manager, Shopper Creative

The Coca-Cola Company

  • Location: Atlanta, GA - USA
  • Post Date: 1/1/2019
  • Job Type: FULL TIME
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Job ID: R-21403

Position Overview:

Function Specific Activities:

The Sr. Manager, Shopper Creative will lead and manage execution of shopper marketing programs across multiple touchpoints/channels. This position will serve as shopper SME for assigned projects and/or channel(s); collaboration and integration with key partners in IMC/Connections, Channel, Customer, and Brand.

Function Related Activities/Key Responsibilities

  • Lead and manage execution of shopper marketing programs across multiple touchpoints/channels.
  • Serve as shopper SME for assigned projects and/or channel(s); collaboration and integration with key partners in IMC/Connections, Channel, Customer, and Brand.
  • Responsible for Shopper Marketing leadership in Content & Creative Excellence serving as key consultant to IMC teams

Education Requirements: 

University/Bachelor's Degree

Related Work Experience: 

  • 7 - 8 years of work related experience
  • Consumer/Shopper Marketing Strategy-Execution,
  • Understanding of external Customer/Retail environments

Leadership/Growth Behaviors: 

DRIVE INNOVATIONGenerate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation)

COLLABORATE WITH SYSTEM, CUSTOMERS, and OTHER STAKEHOLDERSDevelop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler)

ACT LIKE AN OWNERDeliver results, creating value for our brands, our System, our customers and key stakeholders

INSPIRE OTHERSInspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible

DEVELOP SELF AND OTHERSDevelop self and support others' development to achieve full potential

CURIOUS

EMPOWERED

PUSH FOR PROGRESS NOT PERFECTION

INCLUSIVE

Functional Skills:

  • Distill Channel objectives and strategies into compelling shopper marketing strategies.
  • Understanding of external/internal retail/consumer landscape to inform development of viable strategies
  • Execution of idea through multiple touchpoints inclusive of new/emerging platforms or channels (eCommerce)

Job Requirements:

Years of Experience:

Growth Behaviors:

  • GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
  • SMART RISK: Makes bold decisions/recommendations.
  • EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
  • PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
  • FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Apply
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