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Group Director - Commercial

The Coca-Cola Company

  • Location: Atlanta, GA - USA
  • Post Date: 1/1/2019
  • Job Type: FULL TIME
  • TRAVEL REQUIRED: 00% - 25%
  • RELOCATION PROVIDED: No
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Job ID: R-21427

Position Overview:

Why Join Coca-Cola North America?

It's an exciting time to work in The Coca-Cola Company's flagship market. We're accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do - whether we're innovating to give consumers the drinks and packaging sizes they want, or building our eCommerce capabilities. People are our focus when we're collaborating with our diverse network of locally-connected bottling partners, and when we're returning every drop of water we use to communities and nature. And people - with the different backgrounds, skills and perspectives they bring to our workplace - are helping transform our business, one big idea at a time. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

Function Specific Activities:

The Group Director, Commercialization - Emerging Brands partners with CCNA emerging brand teams to ensure Commercial leadership organization serves as a single source of direction to Commercial Marketing & Operations and customer (NRS, FSOP) and Franchise bottlers, delivering and transformation brand strategies into actionable plans across all routes to market, channels and customers.

KEY DUTIES/RESPONSIBILITIES:

  • Ensure representation of channel needs and proper translation of brand strategies across all channels
  • Influences direct report team designed to support this leadership role, and leverage virtual team (i.e., RGM, finance, product supply) throughout organization to drive brand-to-channel program development
  • Represents the CCNA commercial perspective in all brand(s) discussions/decisions—serves as the major intersection (lead) in the organization between category/brand teams, Customer Teams  & Bottler Commercial Marketing & Operations teams (i.e., represents the brand back to the Commercial Marketing & Operations and Sales teams and has working channel knowledge
  • Responsible for the leadership and oversight of development, implementation and achievement of category annual commercial business plans against the Emerging brands
  • Accountable for program leadership (including multicultural depth) across channels, align channel input on price/pack architecture and ensure channel coherency (retail and on-premise)
  • Provides leadership on DMI and/or go to market funding decision for targeted brands to support shopper marketing, and partners cross-functionally as needed in shared responsibility for the performance by channel/category and customer teams
  • Connection point with Brand Leadership and functional resources:  Sales, HR, Finance, Supply Chain, RD as well as partner with TCCC/CCNA/Franchise groups
  • Develop and maintain partnerships with internal senior management stakeholders (i.e. CCNA leadership team, CCNA executive leadership (ELT), customer teams, NRS sales, Warehouse/Direct sales, Franchise & bottlers, and across all routes to market (including DSD and Warehouse) in order to drive alignment and influence decision-making.
  • Lead direct reporting team and interface with broader commercial team as required to manage any issues requiring alignment; supporting delivery of category/brand plans across channels. Has ability to take a cross-channel view to ensure coherency / consistency
  • Collaborates with the broader commercial team and commercial operations teams to ensure the application of key category plans into channel commercial plans and PicOS
  • Lead and collaborates with RGM direct report to ensure all channel coherency planning as it affects category
  • Leads stewardship of all category/brand initiatives with customer, brand, broader commercial and franchise teams to measure success and determine best next steps

Commercial Marketing & Operations

  • Interfaces with broader commercial team as required to manage any issues requiring alignment; supporting delivery of category/brand plans across channels. Has ability to take a cross-channel view to ensure coherency / consistency
  • Collaborates with the broader commercial team and commercial operations teams to ensure the application of key category plans into channel commercial plans and PicOS
  • Collaborates with RGM to ensure all channel coherency planning as it affects category
  • Leads stewardship of all category/brand initiatives with customer, brand, broader commercial and franchise teams to measure success and determine best next steps

Brand Commercialization

  • Lead development Category Commercialization brand plan and program development
  • Coordinates with category RGM and channel operations and commercial execution to ensure market tests and full-roll out of category programs (e.g., sell-in decks, post- test analysis)
  • Provide leadership on testing viability of new items across categories, align channel input on price/pack architecture and ensure channel coherency
  • Partners with product/package leads in creation of brand/ package launch decks/PAGS for delivery to channel planning and sales teams for use in the market
  • Leads brand pilot program development and stewardship
  • Serves as the primary source of feedback to the brand/category from channels, customers and geographic teams
  • Partners with brand teams to determine final program elements

People leadership & development -

  • Organizational effectiveness -Participate in sessions with leadership team & full commercial organization to enhance effectiveness and employee engagement on an on-going basis
  • Employee engagement - seek out opportunities to enhance employee engagement
  • Establish a comprehensive and vibrant process that supports CRS initiatives and is well connected to global and national goals

Specialized Skills:

  • Analytics experience - ability to draw insights and actions from data
  • Planning experience; strategic thinking (forward-looking vision and anticipating of future needs)
  • Proven track record for delivering sustainable results
  • Collaborating with brand/category teams and other key internal/external stakeholders; effective in influencing wide variety of stakeholders, particularly in situations where Commercial leadership may have accountability for doing the work but may not have control over all decisions impacting the work
  • Effectively communicates & builds relationships at all organizational levels
  • Basic understanding of product supply and forecasting system
  • Understanding of how to get initiatives from idea to shelf within the KO system
  • Strong change management capabilities
  • Ability to influence and gain alignment across diverging perspectives
  • Proficient in Powerpoint, WORD and EXCEL
  • Experience building and monitoring annual business plans
  • Experience developing and managing trade management programs
  • Experience in both brand and commercial
  • Experience building and implementing channel marketing plans

EXPERIENCE AND SKILLS

Education: Bachelor's/University Degree required; MBA preferred

Experience

  • 15-20+ years of experience
  • Leadership and experience working across multiple channels - e.g., large store, small store, and Foodservice/On Premise channels
  • Brand/category management experience
  • Proven track record of ability to not only embrace change - but drive it
  • Planning experience; strategic thinking (forward-looking vision and anticipating of future needs)
  • Proactive leadership style with a high sense of urgency against problem-solving
  • Proven track record for delivering sustainable results
  • Collaborating with brand/category teams and other key internal/external stakeholders; effective in influencing wide variety of stakeholders
  • Effectively communicates & builds relationships at all organizational levels; communicates long-term vision and shorter-term opportunities through clear & simple messages
  • People leadership/management - specifically, experience leading leaders of others & managing virtual teams
  • Field leadership experience including P&L responsibility and management
  • Experience in coordinating Pricing & Promotion structures
  • Demonstrates strong business acumen through the ability to create a 1-3 year business plan for brand/category and a path to achieve that vision, anticipating future trends and needs in the marketplace and business; demonstrates innovation/creativity

Job Requirements:

Years of Experience:

Growth Behaviors:

  • GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
  • SMART RISK: Makes bold decisions/recommendations.
  • EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
  • PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
  • FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Apply
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