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Corporate Brand Asset Manager

The Coca-Cola Company

  • Location: Shanghai, China - CHN
  • Post Date: 1/1/2019
  • Job Type: FULL TIME
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Job ID: R-21620

Position Overview:

Leads teams in planning and conducting public relations and goodwill programs to improve the company's relations with the public and employees; manages the organization's day-to-day advertising/marketing, media relations etc.; responsible for promoting the institutional image of the company, its products etc.; may prepare or deliver speeches and scripts. Leads/supervises a team of more than 2 professionals; typically without budget or hire-fire authority; focuses on mentoring and coordination.

Function Specific Activities:

Responsibilities:

  • Champion corporate branding strategy.
  • Design, lead and manage corporate branding campaigns.
  • Collaborate internally and externally with potential brands, IPs or organizations to develop corporate communication assets/stories.
  • Leverage traditional and new media to improve audience experience and amplify corporate brand impact.

Requirements:

  • Bachelor's degree or above
  • 3-8 years working experience in media, branding, marketing, entertainment fields
  • With Logical thinking, sharp eyes, and straight forward working style.
  • With kindness, honesty, and team working spirit.
  • Have strong curiosity for life, can self-motivate to explore, learn, reflect and grow.
  • Have strong passion for results, be responsible for delivering outcomes and can make things happen.
  • Better to have sensitivity for arts.

Job Requirements:

Champion corporate branding strategy. Design, lead and manage corporate branding campaigns. Collaborate internally and externally with potential brands, IPs or organizations to develop corporate communication assets/stories. Leverage traditional and new media to improve audience experience and amplify corporate brand impact.

Years of Experience:

7-10 Years Experience

Growth Behaviors:

  • GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
  • SMART RISK: Makes bold decisions/recommendations.
  • EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
  • PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
  • FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

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