Customer Marketing Manager

Function Specific Activities:

Function Related Activities/Key Responsibilities

• Lead development, sell-in, and execution of strategic  marketing initiatives, aligned with TMD marketing strategy, inclusive of coordination of beverage integration, execution and alignment for assigned national or local opportunities in order to maximize customer and system value
• Serve as marketing generalist, stewarding consumer insights, industry trends, innovation , consumer initiatives and media leadership with organization
• Lead value-based relationships between Coca-Cola and McDonald's National and local Marketing organization and national or local agencies via resource identification / alignment, customer management and communication routines
• Direct and execute consumer programs / activation projects, including tracking budget, supervising third parties and agencies, following timelines and managing team members in order to achieve outcomes as outlined for assigned responsibilities
• Execute consumer and customer programs tied to global properties (e.g. Olympics, World Cup, etc) in order to fulfill brand and business objectives
• Prepare reports / presentations of research results by efficiently communicating critical learnings, consumer insights and conclusions in order to provide actionable recommendation to audience
• Prepare, steward, and influence assigned customer call points on a routine basis
• Develop marketing materials (e.g., POS, sell-in materials, implementation manual, etc.) in order communicate promotions effectively.
• Develop, execute and analyze local extensions of national program for McDonald's in order to maximize customer and system value.
• Develop and execute retail "go-to-market" strategies using market knowledge (e.g., industry, competitive set, Company needs) in order to maximize short and long-term growth.
• Write creative briefs that clearly articulate communication objectives and success criteria in order to inform and direct agency work and creative development.

Education Requirements: 

• Bachelor's Degree; Master's Degree preferred. 

Related Work Experience: 

• Minimum of 10 years related experience in Marketing, Customer Management, Advertising Development, Promotion Development, New Product Development

Functional Skills:   

• Write short and/or long-term business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. in order to support division/region portfolio and brand growth targets.
• Guide adherence to a cohesive brand communication plan to ensure continuity of cross-market brand communication and executional platforms by publishing brand toolkits for new brands (including brand architecture, positioning statement, operational marketing strategies, etc.).
• Develop and execute merchandise "go-to-market" strategies using market knowledge (e.g., industry, competitive set, Company needs) and region/ account plans in order to maximize short and long-term growth as well as channel penetration.
• Write creative briefs that clearly articulate communication objectives and success criteria in order to inform and direct agency work and creative development.
• Write initiative brief/project plan so that all constituents have clear expectations in order to assure timely implementation of business plan/initiative.

Job Requirements:

Years of Experience:

Growth Behaviors:

• GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
• SMART RISK: Makes bold decisions/recommendations.
• EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
• PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
• FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
• EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.