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Flavored Sparkling BM

The Coca-Cola Company

  • Location: Seoul, Korea, Republic of - KOR
  • Post Date: 1/1/2019
  • Job Type: FULL TIME
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Job ID: R-22163

Position Overview:

Manage performance and growth of Flavored Sparkling (Fanta, Schweppes, Canada Dry, Sunny 10, etc.) so as to deliver the company's category volume, share and profit objectives; closely monitor changes in the marketplace to identify gaps and opportunities for new revenue generating opportunities via new product concepts, or brand/flavor/package extensions on existing brands. Develop comprehensive understanding of the brand's consumer base, their attitudes and behavior to formulate the integrated consumer marketing and communication programs which will enhance brand imagery and deliver the appropriate change in consumer attitudes and consumption behavior towards each brand within the portfolio; have a strong grip of operational drivers for the brands/category and brands performance across these drivers so as to influence the bottler to address any issues and opportunities which is impacting the respective brands overall performance.

Function Specific Activities:

  • Strategic Planning - Develop individual brand plans which are effective in delivering the volume, profit and share objectives, as well as building brand equity measured via B3 / Nielsen
  • Performance Management - Utilize Scorecard system to continuously measure (monthly process) and monitor brands volume performance and performance across key brand equity and operational measures
  • Communication Development - Reapply global strategic direction and best practices. Lead agency partners to ensure strong local relevance
  • New product and Package Development - Lead in the identification and refinement of relevant new product or package propositions to be executed in the marketplace. Execute product formulation                    and package development work through R&D and technical
  • Commercial Integration - work with bottlers and C&CL on a daily basis to develop the full integrated marketing programs across BTL channel and ATL media plan. Drive best in class implementation
  • DME Management - Effective allocation of DME and monitor the expense status

Qualifications

  • Strong analytic skills, experience with Nielsen, strategic thinking to develop business plans
  • Ability to motivate and lead cross-functional team members, as well as influence agency to develop brand campaign and product innovation
  • Strong communication and negotiation skills working diverse personnel when leading initiatives with cross functional teams
  • Passion for understanding consumer behaviors and uncovering insights
  • Solid project management skill (campaign, product innovation)
  • Minimum 5+ year experience of marketing and related field
  • Proficient English written and verbal communication skills

Job Requirements:

Years of Experience:

Growth Behaviors:

  • GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
  • SMART RISK: Makes bold decisions/recommendations.
  • EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
  • PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
  • FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

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