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Senior Category Operations Manager

The Coca-Cola Company

  • Location: Sugar Land, TX - USA
  • Post Date: 3/1/2019
  • Job Type: FULL TIME
  • TRAVEL REQUIRED: 00% - 25%
  • RELOCATION PROVIDED: No
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Job ID: R-22466

Position Overview:

Responsible for the Chilled DSD RTM category strategies and execution objectives for the brand teams and sales organization that deliver MMBU's mission and long-range plan. Provides the sales teams with industry leading strategies to win in the market and enable collaboration with our customers.

Function Specific Activities:

Function Related Activities/Key Responsibilities

  • Leads the development and management of our category strategies, channel OBPPC, RGM strategies, revenue mapping and SOGs that deliver the annual and long-range plan.
  • Work upstream with brand teams to create sales-ready LOS and programs that activate the brand strategy at the point of purchase.
  • Work with Knowledge and Insight, Finance and Brand to develop channel and category strategies against the most profitable activities.
  • Work downstream with sales to understand customer/outlet/channel opportunities for the juice brands that will generate growth for our customers through the development of the Picture of Success.
  • Leads the development of a consumer driven retail price strategy for the category and brand packs.
  • Leads the development of category selling stories, ready to sell material, AMPS (Assortment, Merchandising, Pricing and Shelving strategies) to deliver the ABP.
  • Responsible for the metrics and goals against category AMPS; ensures inclusion of AMPS into MMBU's operating scorecard.
  • Partners with the brand teams on category funding requirements and provides subject matter expertise on new initiative alignment.
  • Acts as the category and channel SME for the Chilled DSD organization.
  • Oversees Master Data integrity, new item set-up; maintains field information on Coke Channel.

Education Requirements:

  • Bachelor's degree required
  • MBA or similar graduate degree preferred

Related Work Experience:

  • 6 - 7 years of experience, preferably in the consumer goods/beverages industry.
  • Experience in developing business plans / business cases; strategic thinking (forward-looking vision and anticipation of future needs).
  • Working knowledge and understanding of Profit & Loss statements, and value chain modeling.
  • Business experience across multiple product lines and routes-to-market (e.g.; DSD, warehouse-direct, foodservice, wholesalers and distributors) and channels (e.g.; large store, small store, foodservice/on-premise).
  • Experienced in developing pricing and promotion structures.
  • Experience and comfort working directly with senior leaders; aligning senior executives with differing perspectives.
  • Collaborating with brand/category teams and other key internal/external stakeholders; effective in influencing wide variety of stakeholders.
  • Effectively communicates and builds relationships at all organizational levels.

Functional Skills
 

Minimum Required:

  • Strong communication, presentation and project management skills.
  • Strong category management and selling skills.
  • Extensive experience with price/package/promotion plan development and analytics.
  • Extremely strong critical thinking and analytical skills - ability to draw insights and actions from data, shopper insights, category and customer trends.
  • Working knowledge of key data systems, planning tools, syndicated marketplace information and data (e.g.; Nielsen).
  • Learning and working knowledge of eoStar, Matrix and Go-Spot Check (internal financial and sales reporting; internal performance management and execution metrics).

Preferred Level:

  • Experience in category management and techniques.
  • Experience in channel management and revenue mapping.
  • Experience in direct customer sales.
  • Experience with customer brand marketing.
  • Experience developing and managing trade management programs.
  • Experience with consumer data sources and advanced consumer analytics.

Job Requirements:

Years of Experience:

Growth Behaviors:

  • GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
  • SMART RISK: Makes bold decisions/recommendations.
  • EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
  • PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
  • FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Apply
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