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Forecast Manager

The Coca-Cola Company

  • Location: Atlanta, GA - USA
  • Post Date: 2/7/2019
  • Job Type: FULL TIME
  • TRAVEL REQUIRED: 00% - 25%
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Job ID: R-24272

Position Overview:

This role owns and leads the monthly collaborative volume forecasting process for the Glaceau and Hydration Business Unit, as well as weekly tracking and analyses (including root causes); tunes statistical models and collects inputs from cross-functional partners to arrive at ONE aligned volume forecast that drives the financial planning/reporting process.

Function Specific Activities:



  • Tune statistical models generated in the forecasting platform as often as necessary (minimum weekly) to provide a clear starting point for cross-functional stakeholders to collaborate and align on.
  • Project Total (Net of Stat +/- Puts & Calls) Unit Case volume for the short-, mid-, and long-term, using input from internal stakeholders, such as Brand, Sales, Franchise, Finance, Category Commercialization, and RGM (Revenue Growth Management) by leveraging stat modeling and value-add capabilities in the forecasting platform (e.g., Anaplan).
  • Provide a clear POV on volume risks and opportunities based on an understanding of key inputs and objective assessment of the range of possible outcomes.
  • Drive alignment through robust collaboration and analyses to provide the best demand signal for both financial forecast and supply chain planning for US Ops.
  • Ensure databases and systems have accurate volumes for the various internal routines such as Weekly Volume Call, Monthly Rolling Estimate, and Annual Business Planning.
  • Own the final volume forecast coming out of the monthly Forecast Alignment routines with clear assumption documentation and tracking. 

Cross-Functional Collaboration

  • Drive the monthly Unit Case Forecast Alignment sessions with Brand, Finance, and RGM partners, with inputs from Franchise and Sales (NRS + AO) with the ultimate outcome of feeding the RE (Rolling Estimate) and supply chain planning processes. 
  • Provide clear insights and misses/beats to the BP (Business Plan), RE, and Aligned Forecast in order to continuously improve the process and forecast accuracy/attainment across the organization.
  • Actively collaborate with Product Commercialization, Sales and Marketing to capture brand initiatives and campaigns driving incremental volume vs. statistical baseline.
  • Drive accountability by updating Puts & Calls and Risks & Opportunities as often as necessary (minimum monthly) in order to have the latest assumptions and resulting volume in the RE.


  • Analyze shipment and consumption/sell-through data to identify forecast variances and root causes to drive forecast process and accuracy improvement.
  • Provide insights, volume risks and opportunities, and scenarios in order to drive aligned forecast for the downhill periods.
  • Actively manage exceptions in the forecasting platform to identify and resolve high-error BPPs.

Continuous Improvement (Plan-Do-Check-Adjust Cycle)

  • Track, analyze, and improve forecast performance by leveraging multiple data sources (shipments, orders, primary vs. secondary vs. consumption/sell-through sales, etc.).
  • Track forecast attainment, bias, MAPE and WAPE to identify high-error exceptions and drive improvement through various methodologies.
  • Improve stat forecasting model capabilities in Anaplan, as well as Dashboard and other capabilities by continuous learning, testing, and experimenting. 


  • Bachelor's degree or equivalent combination of experience and education 


  • 5+ years' experience in area of sales forecasting, demand planning, and S&OP.
  • Statistical modeling
  • Direct experience in forecasting applications


  • 5+ years of relevant or related industry experience preferred.


  • Strong analytical skills
  • Expertise Level with Excel
  • Strong oral and written communication skills (executive-level interactions)
  • Basic understanding of P&L and financial acumen
  • Proficient in PowerPoint/Databases (e.g., SAP-related BI/BW applications)

Job Requirements:

Years of Experience:

5-7 Years Experience

Growth Behaviors:

  • GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
  • SMART RISK: Makes bold decisions/recommendations.
  • EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
  • PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
  • FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Apply
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