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Local Commercial Manager

The Coca-Cola Company

  • Location: Chengdu, China - CHN
  • Post Date: 2/13/2019
  • Job Type: FULL TIME
  • Post End Date: March 30 - 2019
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Job ID: R-24508

Position Overview:

Identify and prioritize territory commercial opportunity, develop practical solutions to implement national/regional strategy and plan, enhance local commercial capability to drive continuous improvement of execution across territory through partnership with franchise/bottlers in the area of commercial.

Function Specific Activities:

Fully deploy shopper insights to develop practical in-store activation principle and initiatives to engine core channels growth

  • Drive quality execution of national POS according to brand activation calendar and OBM materials
  • Identify OBPPC opportunity and develop holistic solutions to activate relevant portfolio in core channels
  • Develop local execution plan to implement national programs and closely monitor the performance

Explore and pilot new opportunities

  • Identify significant unexploited commercial opportunities and understand key drivers through collaboration with region insight team
  • Initiate proposals and mobilize pilot plan to capture local opportunities
  • Evaluate test results and summarize key learning for continuous development

Consistently build commercial execution capability

  • Engage with bottlers to take corrective actions to address the key implication from INE report
  • Partner with bottlers to enhance E&D and Rural RTM development
  • Share system best practice and drive replication actions
  • Support internal commercial capability building


  • Strategic Business Planning
  • Leverage Resources
  • Project Management
  • Merchandising Improvement
  • Business Health Analysis
  • Relevant experience of  8+ years, preferably in FMCG industry
  • Solid knowledge of Shopper Marketing and sales operation
  • Strong analysis and interpretation of business insights
  • Knowledge of business planning and finance ( VC )
  • Influencing and leadership
  • Pro-active, open minded, analytical & strategic thinking, highly adaptable
  • Excellent written and oral English & Chinese skills

Job Requirements:

Creating the Future
? Leading Through Change (Competent)
? Pursuing Innovation(Competent)
People Leadership
? Enhancing and Sustaining the Performance of Others (Competent)
? Leveraging Diversity (Competent)
Personal Excellence
? Acting with Integrity (Proficient)
? Communicating Effectively (Proficient)
? Pursuing Personal Development (Proficient)
Delivering Profitable Results
? Building Accountability (Proficient)
? Building Value-Based Relationships (Proficient)
? Delivering Relevant Local Consumer Strategies (Excel)
? Focusing on Customers (Excel)

Years of Experience:

Growth Behaviors:

  • GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
  • SMART RISK: Makes bold decisions/recommendations.
  • EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
  • PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
  • FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

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