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Portfolio & Channel Marketing Manager

The Coca-Cola Company

  • Location: Rotterdam, Netherlands - NLD
  • Post Date: 3/12/2019
  • Job Type: FULL TIME
  • Post End Date: March 30 - 2019
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Job ID: R-24745

Position Overview:

Provide leadership to deliver the marketing plans and integration of MULTI-BRAND activation plans in country with CCEP customer hub. Manage & develop the Portfolio Activation Marketing team with the overall responsibility for the local relevance, environment alignment and implementation of PORTFOLIO & ENVIRONMENT marketing plans in collaboration with CONNECTIONS team and the CORE/ NEW BEVERAGES Marketing teams

Collaborate on project basis on centrally led plans and innovations for PORTFOLIO ACTIVATIONS to bring them to life in market, and amplifying for scale based on local market expertise.

Provide leadership as a key member of the Consumer Hub Leadership Team, working with & across all functions to deliver the plan as measured by revenue, value share and profit

Function Specific Activities:

Provide leadership to deliver the marketing plans and integration of MULTI-BRAND activation plans in country with CCEP customer hub. Manage & develop the Portfolio Activation Marketing team with the overall responsibility for the local relevance, environmemt alignment and implementation of PORTFOLIO & ENVIRONMENT marketing plans in collaboration with CONNECTIONS team and the CORE/ NEW BEVERAGES Marketing teams

Collaborate on project basis on centrally led plans and innovations for PORTFOLIO ACTIVATIONS to bring them to life in market, and amplifying for scale based on local market expertise.

Provide leadership as a key member of the Consumer Hub Leadership Team, working with & across all functions to deliver the plan as measured by revenue, value share and profit

  • Build the BP for growth of PORTFOLIO ACTIVATIONS in market
  • Collaborate with central resources on WEBU Top 10/40 projects
  • Lead Environment Marketing Management team and support new franchise wow -
  • Lead wider team to optimise portfolio choices x environment and deliver world class environment activation Lead team to optimise investments against consumers for growth on portfolio initiatives with Connections SME
  • PMO for portfolio activations
  • Team engagement & development

Build the BP for growth of PORTFOLIO ACTIVATIONS in market

Collaborate with central resources on WEBU Top 10/40 projects

Lead Environment Marketing Management team and support new franchise wow - Lead wider team to optimise portfolio choices x environment and deliver world class environment activation Lead team to optimise investments against consumers for growth on portfolio initiatives with Connections SME PMO for portfolio activations Team engagement & development

Job Requirements:

Years of Experience:

Growth Behaviors:

  • GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
  • SMART RISK: Makes bold decisions/recommendations.
  • EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
  • PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
  • FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

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