Return to Search →  Asia Pacific   Europe   Latin America   Eurasia & Africa   North America

Returning Applicants

Senior Manager, eCommerce & Digital Shopper Marketing

The Coca-Cola Company

  • Location: Atlanta, GA - USA
  • Post Date: 3/1/2019
  • Job Type: FULL TIME
  • TRAVEL REQUIRED: 00% - 25%
  • RELOCATION PROVIDED: No
Apply
Share This Job
Job ID: R-24900

Position Overview:

Digital Commerce Marketing is a discipline that is rapidly evolving in North America and is quickly blurring the lines between brand and business objectives. Working as part of a fast-paced, entrepreneurial team, you will be responsible for accelerating the digital growth trajectory of The Coca-Cola Company's flagship market by connecting our brand objectives with Digital Commerce marketing solutions across Owned, Earned, Paid and Shared connections driving both brand love and transactional marketing. This position will be at the forefront of developing growth beyond the current trends with brand and content teams as well as key eCommerce media publishers / agencies / retail partners.

Function Specific Activities:

FUNCTION SPECIFIC ACTIVITIES:

  • Create breakthrough ideas to make our marketing communications stand out in a digital world and allow our programs to flow downward through the sales funnel connected to conversions.
  • Deliver and execute marketing plans that bring our brands to life in meaningful and relevant ways across D2C and B2C landscapes inclusive of pure play, omni-channel, and intermediary customers.
  • Collaborate internally with key functions in our marketing organization (shopper, brand, digital, commercial, and content) to build relevant plans and ideas that shape our communication with online shoppers while staying true to the voice of our brands.
  • Leverage digital tools to streamline and close the loop on online/offline transactions while continuing to drive brand objectives and consumer engagement.
  • Provide thought leadership and subject matter expertise on evolving trends, technology and available tools for digital commerce along with implications and solutions for our business.
  • Demonstrate exceptional communication skills to help simplify complex ideas as well as emerging digital capabilities and technologies to educate and inspire those who need to make use of them.
  • Manage expectations and keep partners and stakeholders informed on the development, deployment and ultimate effectiveness of programs.
  • Analyze and understand digital customer and consumer opportunities and translate them into potential commerce touch points.
  • Coordinate custom research efforts with internal and supplier partners as necessary to effectively measure program ROI across revenue, brand equity, and shopper engagement. 
  • Find innovative ways of leveraging existing digital capabilities to create differentiated programs that inspire customers and consumers to choose The Coca-Cola Company.  And where existing capabilities fall short, create new ways to drive our agenda for driving online sales in a digital world.
  • Assist in the development of the long-term strategy and roadmap for Digital Commerce marketing.

PREFERRED TECHNICAL/FUNCTIONAL SKILLS:

  • Digital Marketing: The individual should have strong understanding in the field of digital marketing including (digital program development, performance marketing, direct response, mobile, SEO/SEM, location-based services, online, social, data, analytics)
  • eCommerce Acumen: Demonstrates clear understanding of online shopping experience in order to develop marketing programs that create value for The Coca-Cola Company.  Understands technology and can speak the eCom “language” with multiple stakeholders.
  • Shopper Marketing: The individual should have an understanding of the differences between consumers and shoppers and how we develop successful online shopping experiences that create value for consumers, strategic retailer partners and The Coca-Cola System.
  • Cross-functional Collaboration: Understands the benefits of DTC and performance marketing and can translate and utilize capability to create value for our brands and customers while gaining alignment across cross-functional stakeholders.
  • Analytical Proclivity: Use data to analyze performance and gleans insights from the data to develop and optimize marketing plans and effectively spend in the places that drive KPIs.
  • Manage short and long term: Has the ability to manage thru the vast majority of short term needs to launch the channel, while developing the roadmap and vision for the long-term ecommerce marketing capability.

EDUCATION:

  • Bachelor's Degree required.

EXPERIENCE

  • 5-7 years in Digital Marketing, Shopper Marketing, Media or Brand Marketing
  • Experience in Developing and executing Digital / eCommerce Marketing Strategies and Plans

KEY COMPETENCIES AND LEADERSHIP & GROWTH BEHAVIORS:

  • Drives Innovative Business Improvements:  Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation and rational risk-taking.
  • Balances Immediate and Long-Term Priorities:  Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals. Aims to work nimbly, learning quickly and iterating along the way.
  • Delivers Results:  Focuses on the critical few objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations.
  • Imports and Exports Good Ideas:  Relentlessly seeks, shares and adopts ideas and best practices in and outside the Company and embraces change introduced by others.
  • Develops Self and Inspires Others:  Builds and maintains relationships that motivate, guide, and/or reinforce the performance of others toward goal accomplishments. Develops self and others to improve performance in current role and to prepare for future roles; seeks and provides feedback.
  • Leads by Example:  Demonstrates integrity, including placing Company interests ahead of personal agendas; Makes sound decisions and follows through on them; Demonstrates passion for the Company and its products

Job Requirements:

Years of Experience:

Growth Behaviors:

  • GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
  • SMART RISK: Makes bold decisions/recommendations.
  • EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
  • PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
  • FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Apply
Back to Top
 
+ READ FULL JOB DESCRIPTION

Stay up to date on job openings that match your skills & experience.

Sign Up now
At A Glance

Become part of our professional community to receive company information, news and upcoming events.

Join Now
Who We Are: The Coca-Cola Company
Coca-Cola Millennial Voices
Multicultural Leadership Council