Return to Search →  Asia Pacific   Europe   Latin America   Eurasia & Africa   North America

Returning Applicants

Brand Activation Manager

The Coca-Cola Company

  • Location: North Sydney, Australia - AUS
  • Post Date: 3/6/2019
  • Job Type: FULL TIME
  • Post End Date: April 30 - 2019
  • TRAVEL REQUIRED: 00% - 25%
Share This Job
Job ID: R-25146

Position Overview:

A career at Coca-Cola South Pacific is truly a one-of-a-kind experience. It's more than working for the global beverage leader; it's an opportunity to be a part of something that impacts the world. From our product portfolio to the planet itself, we offer you not only the chance to build a successful career -- we offer you an opportunity to make a difference in the world.

Function Specific Activities:

Key Responsibilities of the Role

  • Support the development of execution plans for key innovation & events with our channel & customer teams.
  • Leadership of relevant agencies from brief to execution of compelling shopper marketing, experiential & sampling programs.
  • Ensuring all assets created (incl. digital) are available & accessible for customer teams.
  • Tracking NPD performance vs. targets & capturing learnings to inform future planning.

  • 1. Execution of marketing calendar against annual plan for assigned brand portfolio
    • Development & execution of marketing programs inclusive of shopper, experiential, consumer promotions & PR
    • Execution accountability end to end from the point of handover from BU Marketing through to program post launch review (PLR). Specifically:
      • IMC: Execution of IMC toolkit as provided by BU Marketing including implementation of media buying, development & execution of consumer BTL programs
      • Packaging: Artwork roll-out to approval of final layered files
      • Shopper: Build & deliver aligned POS tool kit & final artwork (from approved key visual)
      • Innovation: in market execution of final product bundle
  • 2. Stakeholder and Relationship Management - developing and maintaining constructive working relationships with multiple internal and external partners
    • Lead multiple agencies to execute best in class programs - Experiential, Promotion, PR, Sponsorship
    • Participate in commercialisation & execution workstream to deliver initiatives on time & in full
    • Communicate program materials and updates across the system

  • 3. Budget and metric management - financial knowledge, metric and budget tracking
    • Monitoring programs vs. agreed scorecard metrics
    • Learning Review management & reporting


  • Effective & Efficient project management of assigned brand execution plans
  • Ability to work across multiple categories, brands and types of projects
  • Ability to manage complex timelines and stakeholders
  • Ability to follow project mgmt and governance procedures (MAC / IAP etc)


  • Higher School Certificate /Bachelor Degree

Job Requirements:

Years of Experience:

3-5 Years Experience

Growth Behaviors:

  • GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
  • SMART RISK: Makes bold decisions/recommendations.
  • EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
  • PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
  • FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

Back to Top

Stay up to date on job openings that match your skills & experience.

Sign Up now
At A Glance

Become part of our professional community to receive company information, news and upcoming events.

Join Now
Who We Are: The Coca-Cola Company
Coca-Cola Millennial Voices
Multicultural Leadership Council