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Senior Brand Manager

The Coca-Cola Company

  • Location: Tokyo, Japan - JPN
  • Post Date: 3/14/2019
  • Job Type: FULL TIME
  • Post End Date: April 29 - 2019
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Job ID: R-25556

Position Overview:

- Identify alcohol and related soft drink business opportunities and build the holistic marketing plan
- Establish necessary portfolio with existing brands and new brand(s)
- Lead and manage brand marketing
- Implement business plan closely working with other brand teams, channel team and bottling partners
- Key responsibilities include: brand business innovation/portfolio, diagnosis (consumer centric, but also channels, competition, packages, customers, trends), strategy development, P&L management, brand marketing calendar development and implementation of key marketing initiatives. Also, the new Route-to-Market development with bottling partners is necessary because the business model for alcohol is totally different form the soft drink

Function Specific Activities:

- Identify alcohol and related soft drink business opportunities and build the holistic marketing plan

- Establish necessary portfolio with existing brands and new brand(s)

- Lead and manage brand marketing

- Implement business plan closely working with other brand teams, channel team and bottling partners

- Key responsibilities include: brand business innovation/portfolio, diagnosis (consumer centric, but also channels, competition, packages, customers, trends), strategy development, P&L management, brand

marketing calendar development and implementation of key marketing initiatives. Also, the new Route-to-Market development with bottling partners is necessary because the business model for alcohol is

totally different form the soft drink

Job Requirements:

Years of Experience:

Growth Behaviors:

  • GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
  • SMART RISK: Makes bold decisions/recommendations.
  • EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
  • PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
  • FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

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