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Product Development & Product Line Manager

The Coca-Cola Company

  • Location: Atlanta, GA - USA
  • Post Date: 2/1/2019
  • Job Type: FULL TIME
  • Job Level: 01. Regular
  • Post End Date: February 28 - 2019
  • TRAVEL REQUIRED: 00% - 25%
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Job ID: R-20124

Position Overview:

• This role is based in Atlanta and supports the development of Licensed product for the 4 Coca-Cola retail stores. This position will support the Director of Retail Merchandising in developing and executing a strategic assortment vision with a forward thinking, customer centric-approach, while delivering on revenue and profit objectives. This role requires the ability to leverage technical product expertise to identify opportunities and develop assortment strategies.

Function Specific Activities:

Summary of Responsibilities Required to Succeed:

  • This individual is responsible for sourcing, developing, assorting and presenting the product line to meet both financial and Coca-Cola brand strategies.
  • This strategic, results-oriented individual will lead in the creation of consumer-focused product assortments to drive revenue growth and profitability.
  • Lead the product development process for multiple product categories, from concept through approval to final product.
  • Work with diverse vendors across both Hardline and Softline categories to source and create the best product mix for the Coca-Cola Stores.  Responsible for a wide SKU count across categories, so the work is challenging and varied.
  • Plan profitable and trend relevant assortments using knowledge of guest shopping behavior, assortment requirements, trends and competitors.

Key Functional Skills:

Product Line Management:

  • Develops profitable and efficient seasonal plans in accordance with overall Coca-Cola Store strategic direction in partnership with Planners/Buyers.
  • Understands the consumer and competitive marketplace and builds product strategies to pursue white space opportunities aligned to the Coca-Cola Store's overall vision.
  • Leads product creation process in collaboration with Design and Planners/Buyers.
  • Builds seasonal briefs that deliver brand and fiscal goals, identifying white spaces in the market
  • Competitive shops regularly to assess the market with respect to trends, white space opportunities and product strategies.  Reacts with speed to opportunities to ensure market leadership
  • Collaborates with Marketing team and Visual Coordinator to bring stories to life at retail in a compelling and relevant manner for the consumer.


  • Builds pre-season sourcing strategies - establishes annual and seasonal partner plans for development and sourcing of product
  • Makes sourcing decisions that satisfy the customer demand and achieves sales, turn and margin plan.
  • Responsible for tracking and monitoring line development activities by developing and following a seasonal time and action calendar for both Hardlines & Softlines.  Serves as key point of contact with all retail licensees throughout development process, ensuring product qualities meet the highest standards.
  • Builds development plans and visual line plans down to department, classification and style level applying analytics from Planner/Buyer counterparts.
  • Responsible for communicating clear and comprehensive Design Briefs.
  • Sources and negotiates business with vendors/licensees; oversees all aspects of product development and production. 
  • Knowledge of costing for Hardline and Softline product categories; responsible for costing to meet financial targets - negotiate with vendors/licensees to achieve results and identify gaps and opportunities.  Identifies and resolves price/value conflicts.
  • Lead Market appointments prepared with strategic assortment plans and an understanding of product to support customer preferences
  • Ensure all products developed for Coca-Cola Stores meet Brand and Compliance standards, partnering with internal Brand Alignment and Compliance teams
  • Identify gaps and opportunities in sourcing strategy and continuously looks for ways to enhance the sourcing model.

Assortment Building:

  • Merchandises and edits product line to meet consumer needs and fit into the program and style plans. 
  • Partners with Planners/Buyers to develop and execute assortment strategy to meet financial targets
  • Leverages products and product mix to elevate brand and drive revenue growth and
  • Partners with Licensing team to ensure Coca-Cola Stores feature best in class global Licensed products and limited time collaborations


  • Cross-functional team leader and conduit between Design, Planning, Brand Alignment, Marketing and Visual; demonstrates end to end understanding of the value chain
  • Builds strong relationship throughout the organization to ensure success


  • Must be able to travel up to 5 business days per trip. Minimum travel up 20% annually

Minimum Qualifications:

  • Bachelor's degree
  • 5-7 years of experience in Product Development, Product Line Management, Merchandising and Buying.  Experience in both Softline and Hardline categories preferred.
  • Language: Fluent in English, both written and spoken.
  • Strong analytical and quantitative skills.
  • Strong written and verbal communication and presentation skills with ability to influence.
  • Ability to identify emerging trends and translate across the business.


Job Requirements:

Years of Experience:

Growth Behaviors:

  • GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
  • SMART RISK: Makes bold decisions/recommendations.
  • EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
  • PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
  • FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Apply
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